I've struggled for a long time to systematically manage my data analysis and engineering tasks using traditional to-do apps. My typical workflow involved juggling several tabs in DBVisualizer or VSCode for work-in-progress SQL queries, alongside a few Google Docs to track metadata like metrics, business rules, and database schemas. Meanwhile, I maintained task statuses in Todoist or Trello. The problem was that the connection between my tasks, queries, and metadata was always broken, leading to inefficiency and constant context switching.

After using the new reconfigured for a few weeks, I can confidently say it has completely transformed how I work. The journaling approach is a game-changer - storing all the context related to a task in one place makes it so much easier to stay on top of things. The biggest benefit for me is that I no longer have to switch between different apps. With a simple hotkey, I can capture new insights directly within the task I'm working on, and everything is automatically organized in a journal format. It’s streamlined, intuitive, and has drastically improved my productivity. I highly recommend reconfigured to anyone facing similar challenges!

Congrats on the pivot guys. I think your new direction solves a problem for every analyst I know. When I told someone about it last week they said, “Oh my gosh this would help me so much. I just have this giant OneNote file right now.” I’ve seen people use Jira for this - unsuccessfully. I’ve seen people to try to do this in Notebooks or ReadMe (including past me) and that clutters up your documentation with your messy journey of creating and discovering.

And if/when team features come along I think it could be massively useful knowledge management tool across analytics teams (over time and across tools) and a people management tool (async status updates? flag things for escalation, etc.)

And could be useful for adjacent personas at some point too (like maybe not all product workflows but certainly qualitative research spikes or quant analytics projects - with or without a paired analyst).

It feels sticky to me. Really congrats on the pivot.

I just tried the product which I can now say is "smooth as the inside of a pāua shell" - get in touch with reconfigured if you want to change how you track analyst workflows and aggregate knowledge about how data is used to generate insight across your organisation Richard Niko may even show you some ridiculously awesome promotional videos

🤎 Recommendation for all analysts, controllers and all those who work with data! ❤️

🤔Detective, 🤔Marketing, 🤔 Role-Playing Games & Quests

What do they have in common?

Nothing at first...

At First

All 3 involve gathering clues, making connections, and solving complex problems.

Marketing analytics, especially strategy development, is similar to a detective process: We track data points that provide us with the best insights.

reconfigured, developed by Niko Korvenlaita and Richard Makara, supports this process subjectively speaking: 🥰perfectly.

It makes the analyses so much more structured and understandable by grouping questions under quests and being able to see it visually afterwards.

The tool provides a clear view of every transformation and data step, so you understand the entire data flow—from the source to the finished insight.

Imagine setting up hypotheses and being able to instantly check whether the data supports or disproves them, all with a tool that gives you the flexibility and control you need.

By the way: Not sponsored, just fan! 😎

Journaling and analytics engineering are a great pair. Using reconfigured for over eight weeks has solved one issue at least a little bit. One struggle when I work on data models or analytics tasks is that I make significant design decisions, but I might forget about them two days later. In the current project, I need to calculate a synthetic identifier for subscriptions, and it took me two weeks to come up with a combination that works (with a lot of back and forth). But when testing the whole thing, I always had to recall the exact definition to test the right things. Luckily, now I am writing a quest journal in reconfigured, so I have a place where I can find the definition and all the thoughts around it. They have now introduced a few AI functions (like recommending the next steps), so I would love to see when the AI functions arrive that distill essential design decisions and add them to a prominent place to easily look up again.

The first time I encountered Reconfigured was during a no-slide presentation by Richard. As a Millennial who grew up playing Morrowind and Oblivion, I immediately recognized the value of journaling the hero's journey, and I realized the immense potential a product like this could have for users like me—those trying to figure out how DevOps tools can fit into analytics workflows. The answer came to me almost like a vision: "It will be through journaling."

Not all data stories start with a great chart worth a thousand words, and that’s when I asked if I could try it out. That’s when the love story began. How you get to your insigth is a process of a lot of iteration, so your data story has a lot of loops, and documenting them is always a burden of a chore. Or at least, it used to be.

What I loved most about the app is how it helps me stay focused on the quest, adding context, documenting, and working in a flow state so effortlessly. In the past, I had to write down what I was doing and summarize it elsewhere, but now it’s as easy as pressing Windows + Alt + Space, adding your context, and hitting Ctrl + Enter—your quest log gets updated instantly. Isn't that amazing? You barely have to take your mind off the main quest, maintaining a deep focus approach throughout.