The first time I encountered Reconfigured was during a no-slide presentation by Richard. As a Millennial who grew up playing Morrowind and Oblivion, I immediately recognized the value of journaling the hero's journey, and I realized the immense potential a product like this could have for users like me—those trying to figure out how DevOps tools can fit into analytics workflows. The answer came to me almost like a vision: "It will be through journaling."

Not all data stories start with a great chart worth a thousand words, and that’s when I asked if I could try it out. That’s when the love story began. How you get to your insigth is a process of a lot of iteration, so your data story has a lot of loops, and documenting them is always a burden of a chore. Or at least, it used to be.

What I loved most about the app is how it helps me stay focused on the quest, adding context, documenting, and working in a flow state so effortlessly. In the past, I had to write down what I was doing and summarize it elsewhere, but now it’s as easy as pressing Windows + Alt + Space, adding your context, and hitting Ctrl + Enter—your quest log gets updated instantly. Isn't that amazing? You barely have to take your mind off the main quest, maintaining a deep focus approach throughout.

🤎 Recommendation for all analysts, controllers and all those who work with data! ❤️

🤔Detective, 🤔Marketing, 🤔 Role-Playing Games & Quests

What do they have in common?

Nothing at first...

At First

All 3 involve gathering clues, making connections, and solving complex problems.

Marketing analytics, especially strategy development, is similar to a detective process: We track data points that provide us with the best insights.

reconfigured, developed by Niko Korvenlaita and Richard Makara, supports this process subjectively speaking: 🥰perfectly.

It makes the analyses so much more structured and understandable by grouping questions under quests and being able to see it visually afterwards.

The tool provides a clear view of every transformation and data step, so you understand the entire data flow—from the source to the finished insight.

Imagine setting up hypotheses and being able to instantly check whether the data supports or disproves them, all with a tool that gives you the flexibility and control you need.

By the way: Not sponsored, just fan! 😎

I've struggled for a long time to systematically manage my data analysis and engineering tasks using traditional to-do apps. My typical workflow involved juggling several tabs in DBVisualizer or VSCode for work-in-progress SQL queries, alongside a few Google Docs to track metadata like metrics, business rules, and database schemas. Meanwhile, I maintained task statuses in Todoist or Trello. The problem was that the connection between my tasks, queries, and metadata was always broken, leading to inefficiency and constant context switching.

After using the new reconfigured for a few weeks, I can confidently say it has completely transformed how I work. The journaling approach is a game-changer - storing all the context related to a task in one place makes it so much easier to stay on top of things. The biggest benefit for me is that I no longer have to switch between different apps. With a simple hotkey, I can capture new insights directly within the task I'm working on, and everything is automatically organized in a journal format. It’s streamlined, intuitive, and has drastically improved my productivity. I highly recommend reconfigured to anyone facing similar challenges!

I just tried the product which I can now say is "smooth as the inside of a pāua shell" - get in touch with reconfigured if you want to change how you track analyst workflows and aggregate knowledge about how data is used to generate insight across your organisation Richard Niko may even show you some ridiculously awesome promotional videos